Bentgo
I lead creative direction for Bentgo’s marketing across Amazon, DTC, and B2B platforms, overseeing the visual strategy from concept through final execution. My role spans campaign development, product launches, listing refreshes, and seasonal brand evolution, ensuring cohesive storytelling across every customer touchpoint. I direct the creation of high-performing Amazon PDPs and A+ content, website assets, and photoshoots, balancing brand elevation with conversion-focused design. By developing visual systems and seasonal style guides, I maintain consistency across a high-volume pipeline of marketing initiatives while continuously refining and modernizing the brand’s identity.
Beyond creative vision, I manage full-scale production and workflow execution. I plan and art direct photoshoots from pre-production through post, including concepting, shot lists, staging, styling, casting, and building the freelance creative team. I work closely with our video and social team to make sure we are all aligned with brand standards. In addition, I own project management for the design team—building two-month forward production calendars, prioritizing tasks across designers, managing budgets and contracts, and aligning cross-functionally with content, product, and executive leadership.
Featured On: Bentgo, Target, Crate and Barrel, Amazon, Walmart, Costco, Kohls, Sam's Club, Kroger
Design, Concepts, Typography, Layout, Animation, Photo Direction, Styling, Retouching
Email Campaigns
