About
Hi, I’m Kaitlyn
A visual storyteller with a passion for design and photography. With 10 years of experience in the creative industry, I’m constantly learning and pushing myself to grow. I believe that design has the power to captivate, and I craft each piece to draw people in and make a lasting impression. When I’m not behind my laptop, you’ll find me soaking up the outdoors at the beach with my dog or skiing down the mountains with my husband. Nature is a constant source of inspiration for me, and I love bringing that natural beauty and energy into my work.
Process
01
RESEARCH
My design process begins with thorough research into the brand, ensuring I fully understand its message and identity. From there, I create a moodboard that reflects the client’s vision and serves as inspiration for the project. I then present a few initial design options, allowing for feedback and refinement as we move toward the final concept. This collaborative approach ensures the design aligns with the brand’s goals while staying visually compelling.
02
DESIGN
Once the client and I are aligned on the brand direction, I begin conceptualizing the logo, color palette, typography, imagery, and layouts for key marketing materials. I focus on creating a cohesive visual identity that reflects the brand’s values and resonates with its target audience. This step ensures that all design elements work harmoniously together, setting a strong foundation for the brand’s overall look and feel.
03
FINALIZE
In the final review stage, I address any last design or copy adjustments based on the client’s feedback. Once everything is refined and polished, I finalize the materials and package them for delivery. My goal is to ensure the client is completely satisfied with the results before handing over the final files, ready for use across all platforms.
Clients & Collaborations
Testimonials
"I had the pleasure of working closely with Kaitlyn at Bear Down Brands for three years.
She is a highly skilled and dedicated professional with a strong work ethic who consistently exceeded expectations in her role as Digital Design Manager, demonstrating exceptional organizational skills. Kaitlyn, had a keen eye for detail and getting the work done. Her ability to manage multiple projects simultaneously, while maintaining a high level of quality, is truly impressive and honestly what kept most things at bay.
Beyond her technical skills, Kaitlyn is an excellent team player. She is always willing to lend a helping hand and is a valuable source of creative ideas. Her positive attitude and collaborative approach made her a joy to work with."
Sheila Martinez | Art Director
"I had the pleasure of hiring and managing Kaitlyn for over 2 years as Lead Graphic Designer at Casablanca Bridal. Kaitlyn worked on several marketing and design projects during her tenure and I highly recommend her as an experienced and skilled graphic designer. Kaitlyn’s positive approach to each assignment and her ability to translate our ideas into top-notch designs, elevated our marketing efforts to a completely new level. Her natural attention to detail shines through her design work, with fresh designs that perfectly capture the look and feel of the brand. Kaitlyn is incredibly hardworking, always doing whatever it takes to ensure that tasks are completed on time and with perfection. I highly recommend Kaitlyn for any projects requiring high-quality graphic design work - you will not be disappointed!"
Melissa Theophilus | Head of Product Development & Marketing