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Casablanca Bridal

Directed the design and execution of seasonal marketing campaigns across print and digital channels, including catalogs, brochures, magazines, trade show displays, and sales collateral. Led creative from concept through final production, overseeing photoshoot planning, styling, and high-end image retouching to ensure a cohesive brand experience. Developed digital assets for DTC and sales initiatives, and spearheaded the launch of a virtual showroom, enabling continued customer engagement and supporting business continuity.

Responsible for final image retouching across a seasonal bridal collection, balancing natural beauty enhancements with meticulous attention to garment detail. Adjustments included skin retouching, color correction, background cleanup, lighting refinements, and consistency across hundreds of campaign images for catalogs, advertising, and digital channels.

©2024 by Kaitlyn Middleton.

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