At Pure Enrichment, I’ve led creative direction across a wide range of wellness product launches and campaigns. From developing Amazon listings and refining brand visuals to overseeing photoshoots and digital assets, I ensure each product feels elevated and consistent with the brand’s identity. I collaborate closely with product development, marketing, and e-commerce teams to bring new launches to life across all channels, including Amazon and DTC. My role balances creative vision with strategy, making sure each campaign not only looks beautiful but also drives engagement and conversion.