The Pantry Line wasn’t just a launch; it was an opportunity to reimagine how Bentgo lives in the kitchen. I built a visual identity that blended modern minimalism with lifestyle-driven warmth, making everyday essentials feel aspirational. I designed the digital listings and DTC marketing to feel clean and inviting, crafted dynamic social GIFs to bring the collection to life, and shaped the narrative across every touchpoint. On set, I styled and staged the video shoot and directed the photo shoot, curating each frame to capture a sense of effortless living. Every detail, from the textures to the tones, was intentional and created a cohesive story that elevated the Pantry Line beyond just products.