I led the creative direction and design for Bentgo’s Whimsy & Wonder launch, a fresh and modern take on their classic kids’ backpacks, lunch bags, and lunch boxes. This collection introduced an entirely new visual identity with a playful yet elevated color palette, a refined design style, and digitally optimized listings that broke away from Bentgo’s traditional look. I also directed the full creative production, overseeing photoshoots to capture imagery that matched the updated aesthetic and brought the collection’s story to life across all digital platforms.